Samsung Galaxy Rush™ Smart to the Touch. 08/09/12
Capture and Share • It’s simple to capture those special moments and share pictures and video with friends on the front– and rear–facing cameras. • Ha
Much More! • Personalize your phone with apps, ringers, widgets, and more through Boost Mobile ID. • Store your favorite content by adding an optional
12 Target Customers
Multimedia Enthusiasts “I’m looking for a great Boost phone for playing games and going online. I would like to have a Spanish keyboard setting to mak
First-Time Smartphone Users 14 “Spanish is my native language. I have a basic phone and I want something different. But I still need it to work in Spa
Family Users 15 “I’m picking out a phone for my 13-year-old son. I know he loves texting, email and getting on Facebook®, and I love being able to ke
16 Learn More
• Keep pace with technology • Increase confidence • Improve complex mobile device sales • Gain recognition • Earn rewards and incentives • Achieve
18 Q & A
19 Legal Disclaimer © 2012 Samsung Telecommunications America, LLC. Samsung, Galaxy, Rush and TouchWiz are all trademarks of Samsung Electronics Co.,
Objectives • Samsung Galaxy Rush™ Overview: • Overview the Device at a Glance • Review the Technical Specifications • The Experience: • Highlight the
3 Device Overview
Device at a Glance • Operating System: Android™ 4.0 • Color: Ultra Gray • Customer Segments: • Multimedia Enthusiasts • First-Time Smartphone Users
Technical Specifications 5 Battery 3.7 Volt, Li-ion, 1750 mAh Up to 9 Hours Talk Time Up to 14 Days Standby Time Operating System Android™ Platform
6 The Experience
Key Features • From easy messaging and email management to multiple connectivity and customization options, you’ll love the dynamic features of Androi
Android™ 4.0 & TouchWiz® • The easy-to-use Android 4.0 Ice Cream Sandwich platform gives you access to popular Google™ features and apps—such as
Large, Brilliant Screen Enjoy eye-popping colors and sharp text and graphics on the large display, which is ideal for gaming and entertainment. 9
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